Alleged health benefits aside, the recent proliferation of white teas strikes me as just another pointless marketing land-grab. At the slightest notion that there might be a percentage of the tea-drinking demographic willing to pay a few cents more for its bottled tea, every beverage company on Earth rushes in with the same product. Are there really people spending money on this? Are there white tea supplicants? If so I would like to meet them. I don’t believe for one minute they actually exist.
Inko’s Lychee White Tea basically proves my point. It’s one of nine (9!) white tea + [fruit flavor] teas they offer, and I can’t imagine there are people who care enough about each of the individual flavors to keep them in production. Can I get the sales figures on Honeydew, for instance? Honeydew is no one’s favorite flavor. It’s not even in anyone’s top 10. Honeydew is the parsley of the brunch platter. OK I’m not here to review Honeydew, fine. All I’m saying is that people who make white teas don’t care about your health, or about making an interesting product, they just want to flood the market, same as everyone else.
Out of the nine options, I picked Lychee because it happens to be one of my favorite fruits. Sadly, the lychee flavoring was very mild, hardly even making an impact. So Inko fell short on its major selling point right there, for me.
That’s not to say I completely hated it. It has the all natural ingredients going for it, so I tip my hat in appreciation there. It has the correct level of not-very-sweet-ness, with the tea flavor coming through pretty robust, not like that watered-down stuff you had the other day.
On the other hand, is white tea supposed to have its own distinct flavor? A la green tea? Because I didn’t pick up on anything here. It tasted like any other kind of tea. Am I in the wrong? Tell me if I’m in the wrong. I don’t want to fault it for not tasting like white tea, because there’s nothing wrong with being adequate. You of all people should know that. There was just nothing particularly memorable about it. Would I drink it over any major-label sugar-rush teas? Yes. Would I go out of my way to drink it, if there were other brands I hadn’t tried, standing right nearby? I’m shocked that you would even have to ask me that. Can’t you at least try to be interested in my feelings?