Consumers crave two things: familiarity and novelty. This, of course, presents a challenge to sellers and helps explain why there are so many varieties of toothpaste, soft drinks, detergent or cereal anchored to a handful of famous brand names.
Josh will probably yell at me for posting this because it’s not explicitly about beverages, but I’ve got a bottle of Black Cherry Vanilla Coke in my fridge that I need to review and every time I look at it a little part of me dies. So this article just really speaks to my soul right now, you know? You know.