April 17th, 2006 / by josh
Cricket Cola
Despite the millions Coca-Cola Co. began spending in a splashy global campaign last month to try to convince consumers that its flagship brand is “happiness in a bottle,” a tiny brand called Cricket Cola already owns that tagline. Now, the little brand with print ads that shout “Hello Goliaths, Meet David” is demanding Coke get off the happiness bandwagon. [source]
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