The Knowledge For Thirst » New York Times: Short and Sweet

July 10th, 2006 / by Kevin

New York Times: Short and Sweet

Consumers crave two things: familiarity and novelty. This, of course, presents a challenge to sellers and helps explain why there are so many varieties of toothpaste, soft drinks, detergent or cereal anchored to a handful of famous brand names.

Josh will probably yell at me for posting this because it’s not explicitly about beverages, but I’ve got a bottle of Black Cherry Vanilla Coke in my fridge that I need to review and every time I look at it a little part of me dies. So this article just really speaks to my soul right now, you know? You know.

2 Comments

Filed under asides

2 Comments

Pierce
July 11th, 2006 at 4:17 am

I dunno. Is Josh really in a position to criticise, right now?
TimC
July 11th, 2006 at 10:24 am

Black Cherry Vanilla Coke

You’re making that up, right? Cause the next thing you’re gonna tell me is the beverage gods have developed some sort of grape flavored Mountain Dew with a sour after-taste or a coffee-flavored cola with a name spelled like it’s a heavy metal band. Why can’t the world be “normal” for five freakin’ seconds. Why!!!

About

The Knowledge For Thirst is where Kevin Fanning and Joshua Allen sit around and jaw about beverages.
Asides
A good article about Cel-Ray, at Nextbook. Do all religions have their own special beverages? I wonder. Imagine what a funny list we could make, if we were so inclined. But we're not.
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But if they're not going to deliver the random stuff that's hard to find at every single grocery and gas station in town, I'm not 100% sure what the point is. Yes this is another veiled reference to Baja Blast, so what.
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The folks at Second Rate Snacks are doing top notch work in the field of Beverage Research, offering insightful analysis on topics such as "Mello Yello vs Mountain Dew", "Fresca vs Squirt," and "Sunkist vs Fanta vs Crush." This is exactly the kind of scientific inquiry that is going to put America back on top.
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I had one of these the other day. I might review it, might not. The point I want to make is that the website really stresses me out for some reason. I don't know if it's the confusing flash interface or the ultra-hype techno assault, but the panic attacks that ensue definitely provide accurate synaesthesia for the effects of the beverage.
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Some Russian variations on the new Pepsi logo.
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Josh I know you were ready to make the new Coke designs your special girlfriend for a while back there, so I wondered if you had opinions on the new Pepsi stuff they've been talking about at Brand New. Like here and here and here.

It's interesting that Pepsi is trying to reinvent their look by pushing it in new and different directions, whereas Coke seems to be simplifying and looking backward. What does it all mean, I wonder.
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