May 18th, 2006 / by josh
subLYMONal
subLYMONal, part of Sprite’s desperately edgy new branding, along with Tivo-friendly subliminal messaging and commercials featuring thirsty mouths where eyes should be. I guess I’m no longer the target audience. :(
3 Comments
May 19th, 2006 at 9:41 pm
Isn’t SubLYMONal part of the LOST ad campaign? Or am I losing my mind and cross-breeding my brands?
May 20th, 2006 at 11:23 am
You’re right: “Leading up to the launch, the soft drink has been part of a viral product-placement campaign with the ABC drama ‘Lost,’ with appearances in ‘The Lost Experience,’ an online game based on the show.” Advertising totally works!
May 20th, 2006 at 9:09 pm
Weird, given that the drink never shows up in the show itself. So it’s just alternate-reality-advertising…advertising? I’m blown away.