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A good article about Cel-Ray, at Nextbook. Do all religions have their own special beverages? I wonder. Imagine what a funny list we could make, if we were so inclined. But we're not.

But if they're not going to deliver the random stuff that's hard to find at every single grocery and gas station in town, I'm not 100% sure what the point is. Yes this is another veiled reference to Baja Blast, so what.

The folks at Second Rate Snacks are doing top notch work in the field of Beverage Research, offering insightful analysis on topics such as "Mello Yello vs Mountain Dew", "Fresca vs Squirt," and "Sunkist vs Fanta vs Crush." This is exactly the kind of scientific inquiry that is going to put America back on top.

I had one of these the other day. I might review it, might not. The point I want to make is that the website really stresses me out for some reason. I don't know if it's the confusing flash interface or the ultra-hype techno assault, but the panic attacks that ensue definitely provide accurate synaesthesia for the effects of the beverage.

Some Russian variations on the new Pepsi logo.

Josh I know you were ready to make the new Coke designs your special girlfriend for a while back there, so I wondered if you had opinions on the new Pepsi stuff they've been talking about at Brand New. Like here and here and here.

It's interesting that Pepsi is trying to reinvent their look by pushing it in new and different directions, whereas Coke seems to be simplifying and looking backward. What does it all mean, I wonder.