Friday, July 14th, 2006
Dr Pepper Berries & Cream
Let’s say you got a really rock-solid beverage in the market. A distinctive spin on the standard cola formula. A name with personality — a goddamn postgrad degree.
This is Dr Pepper. This is a drink with heritage. Well, chum, that doesn’t cut it anymore. Consumers are all, “Boo-hoo, I’m bored of this bewitching nectar.” […]