Dag Josh I wish you had been the one writing this beview because it would have been a great opportunity for you to do one of your patented Behind The Scenes dialogue imaginariums. Like you’ve got the Microsoft/Bungie people on one side of the room, and the Mountain Dew/PepsiCo suits on the other side, all […]

I think it was you who clued me into the vibrant Surge community? Right? I think? And how they were sad that Surge is gone from all our lives? How their day-to-day just wasn’t quite as xtreme as it used to be? And that now they’re looking to Vault, the new greenish Coke product, as […]

Mountain Dew is some crazy motherfuckers. Why would you create a ridiculously good soda and then basically hide it from the general public? They are really making a concerted effort towards market saturation these days, to mixed results. Mountain LiveWire is pretty terrible, I feel. Code Red is just OK. But Mountain Dew Baja Blast […]

I’m at the pet store this weekend picking up as many cans of cat food as I can carry, which you know is a lot, so I’ve got two teetering towers in each hand — wait, let me put it in Lord of the Rings terminology since that’s all you seem to understand these days: […]